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$300 of investment will bring you the conclusion to an initial thought process, well it will if your name is Jim Jannard.  1975 was the year and the need from Jim’s eyes was to create a motogrip for his motocross bike. He developed a material called Unobtainium and it was unlike any other grip on the market.

Move on to 1980 and with his company named after his dog he had already extended the grips into other bike related products. So Jim developed a motocross goggle - The ‘O’ Goggle. In time this developed into a ski goggle and then the sunglasses followed with Factory Pilot Eyeshades to start, from there a hugely authentic sports heritage was born. Its this that background that the brand is now renowned for.

Jim never created anything he didn’t think the world needed in the first place and if it was already available? Well he just made it infinitely better and then everything was wrapped it in art for good measure.

By making ‘stuff’ infinitely better he pushed boundaries. His Oakley sunglasses went way past the government ANSI safety guidelines for optical standards in both impact and mass protection. The Plutonite lens material was from a patented purest form of polycarbonate available - it filters out 100% UVA/UVB/UVC and harmful blue light. The number of patents registered and or pending remains one of the reasons Oakley is a world leader.